Livingstone advises Kreab Iberia on its sale to Kreab Worldwide

  • apr 2021
  • Tjänster
  • Köprådgivning
  • Cross-Border Europa

The Livingstone Spain Media & Technology team has advised Kreab Iberia on its 100% sale to Kreab Worldwide. Kreab Worldwide is an international communication advisory firm with a presence in more than 25 countries. It offers corporate services and is specialized in financial communication and public affairs, offering its clients comprehensive strategic communication coverage.

Kreab Iberia, headquartered in Madrid, has been part of the Kreab group since 2009  and represents a third of the global annual revenues ~40m euros of the group.

Kreab Worldwide has increased its participation in Kreab Iberia to reach 100% of its capital. Eugenio Martínez Bravo, founder and majority shareholder of the company in Spain, will remain as president and CEO of Kreab Iberia and at the same time as executive vice president of the group.

Kreab, founded in 1970, has a portfolio of 500 clients in its 25 offices around the world and more than 400 employees with representation in 40 countries.

Eugenio Martinez Bravo, President and CEO of Kreab Iberia, stated: “I am very proud to be part of the future of Kreab, and will continue to develop and expand our business not only in Kreab Iberia but globally, with the help and good work from the best team of professionals.” He continued, “We want to once again thank Livingstone for their support. The team had the necessary knowledge and experience to conceive and execute the ideal structure to optimize the transaction.”

Peje Emilsson, founder and CEO of Kreab Worldwide, added, “After the first 50 years of the company’s history, I am thrilled to start the next 50 with the total inclusion in Kreab Worldwide of Eugenio Martínez Bravo and the excellent team at Kreab Iberia.”

Neil Collen from Livingstone stated, “We have worked with Eugenio and his team and always value his professionalism and his vision as an entrepreneur and businessman. We are delighted to have supported the team to take this next important step for the future of the group”.

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