Livingstone advises on Bluewater's investment in FloWater

  • Dec 2018
  • Consumer
  • M&A: Buy-Side
  • Trans-Atlantic

Livingstone is pleased to announce it has advised Bluewater Group, a portfolio company of Swedish impact-focused investment company Blue, on its $15 million Series B investment into FloWater, a rapidly-growing producer and marketer of new-tech water refill stations.

FloWater and Bluewater make for a natural fit thanks to our shared commitment to end the need for single-use plastic bottles and a mutual people-centric culture that builds on unsurpassed dedication to quality, continuous innovation in technology and planet-friendly solutions and a passion to enhance human health and wellbeing,” said Anders Jacobson, President of Bluewater and Co-Founder & CEO of Blue.

Incubated in Silicon Valley, FloWater refill stations are located across thousands of offices, hotels, gyms, schools, and concert venues nationwide.  The Company’s ever-expanding base of customers include industry leaders such as Google, Red Bull, Airbnb, and Play Station.

Since its 2013 launch, FloWater has created a new experience with water geared to bring consumers back to the tap and achieved the milestone of eliminating 100 million plastic water bottles from the environment.  FloWater refill stations connect to any potable water line and extract up to 99% of all contaminants and harsh chemicals, thereby delivering fast-flowing, purified and chilled water that is also oxygenated, alkalized and revitalized with electrolytes and trace minerals for enhanced hydration.

Bluewater – as a world leader in the innovation and commercialization of water purification technologies and solutions –   is the ideal partner to aggressively deploy FloWater refill stations, support the mission of redefining how the world consumes water, and back the global effort to end the epidemic of single-use plastic waste,” commented Ryan Buckley, Partner at Livingstone.

A world leader in water purification technologies, Bluewater has become Flowater’s largest investor and will provide strategic resources to accelerate FloWater’s aggressive growth trajectory and mission to eliminate one billion plastic water bottles from the ecosystem by 2022.

According to FloWater CEO and Co-Founder, Rich Razgaitis, “Bluewater’s leadership team have been global visionaries in pioneering new approaches in sustainability and enhancing people’s health and wellbeing. Anders Jacobson, and his leadership team brings deep expertise in product development and strategic planning, along with an extensive network of international relationships and resources.”

Added Anders about Livingstone, “We closed the FloWater investment within 30 days of executing a term sheet, an aggressive timeline that was only achievable through Livingstone’s on-the-ground support.  The Livingstone team advised Bluewater on U.S. market norms, assisted in deal negotiations, and managed a comprehensive diligence investigation, allowing us to focus on the growth equity story and to build a strong rapport with the FloWater team.”

Other advisors to Bluewater included Perkins Coie (legal), Crowe (financial diligence), and Hub Equity Risk Partners (insurance and benefits diligence).


Share this page

  • WE NAVIGATE Global Complexity

    We fight in your corner. But we don't stop there. We'll be with you for the long-haul, as your business grows, acquires and sells.
  • We closed the FloWater investment within 30 days of executing a term sheet, an aggressive timeline that was only achievable through Livingstone’s on-the-ground support.  The Livingstone team advised Bluewater on U.S. market norms, assisted in deal negotiations, and managed a comprehensive diligence investigation, allowing us to focus on the growth equity story and to build a strong rapport with the FloWater team.
    Anders Jacobson, President, Bluewater

Key Transaction Team

Stay up to date with our Newsletter