Livingstone packs a Hawaiian punch

  • aug 2010
  • Industrial
  • Företagsförsäljningar
  • USA
  • OMFINANSIERING
  • OMSTRUKTURERING

The Consumer team at Livingstone has successfully assisted Waialua Soda Works, the North Oahu-based developer of craft soft drinks, in a development capital fund-raise. Hawaii-headquartered investor Tradewind Capital Group, Inc. is injecting capital and expertise to help Waialua founders Karen and Jason Campbell build their brand within the specialty and mainstream grocery channels.

Drawing from a range of authentic Hawaiian ingredients and recipes, Waialua develops and markets a line of premium soft drinks, all of which have garnered praise from top chefs and, increasingly, supermarket chains for their unique flavours. The offering includes lilikoi (passion fruit), mango, pineapple, root beer, vanilla cream, and KonaRed™, an antioxidant-rich, Hawaiian super fruit.

Livingstone’s Consumer team has been very active in the speciality drinks arena in recent years, having concluded deals for Maximuscle, Calypso Soft Drinks and Crusha, amongst others.


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