Livingstone has advised SchneiderGolling on the sale of portfolio company assona to confidential fintech buyer

  • aug. 2021
  • Business Services
  • M&A: Sell-Side
  • Germany

Livingstone has advised SchneiderGolling & Cie and investors related to the company on the sale of assona GmbH Berlin. Livingstone acted as the exclusive financial advisor to SchneiderGolling & Cie and investors. Terms of the transaction were not disclosed. 

assona GmbH is a leading underwriter for supplementary insurance in Germany and Austria, with a focus on consumer electronics and e-bikes. With more than 100 employees at the Berlin location, assona offers protection letters and warranty extensions for mobile and stationary electronics via trade organizations, leasing companies, or e-commerce.

The buyer is a leading fintech company that is strategically expanding its business activities through acquisition.

SchneiderGolling has strengthened the management team at assona over the past 8 years, expanding the product areas and sales channels. The new owner offers resources to help the company expand and focus on its longterm growth. 

Ralf Schneider, CEO of SchneiderGolling, stated, “We appreciate the long-standing cooperation with Livingstone, the team supported us throughout purchase, financing, and sale. Their support enabled us to complete the transaction very efficiently in a short timeframe.”

Dr. Ralf Nowak, Partner at Livingstone in Düsseldorf, “It was with great pleasure that we accompanied SchneiderGolling through the entire successful investment cycle. We are convinced the new owner will provide invaluable support for the ongoing optimization of the business model and the expansion of sales channels.”

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