Livingstone Partners’ services sector team advised SchneiderGolling & Cie. AG and investors affiliated with the company on the sale of assona GmbH Berlin.
assona GmbH is a leading insurance underwriter i.e. Managing General Agent for annex insurance in Germany and Austria, especially in the consumer electronics and e-bike sectors.
With over 100 employees at its location in Berlin, assona offers cover and warranty extensions for mobile and stationary electronics via trade organization, leasing companies or via e-commerce.
The acquirer is a leading Fintech that is strategically expanding its business activities through the acquisition.
SchneiderGolling has strengthened the management team of assona over the past 8 years and broadened the product offering and distribution channels. For further strategic development, the new owner offers additional approaches and will actively support assona to grow further and gain additional market share.
Ralf Schneider, Board of Directors at SchneiderGolling: “We appreciate the long-term cooperation with Livingstone, who actively supported us in this case during the purchase, the financing and the sale. This enabled us all to complete the transaction very efficiently – very quickly.“
Dr. Ralf Nowak, Managing Partner at Livingstone in Düsseldorf: “It has been a great pleasure for us to support SchneiderGolling through the entire, very successful investment cycle. We are convinced that the new owner will provide valuable impulses for the ongoing optimisation of the business model and the broadening of the distribution channels.”
The parties have agreed not to disclose the terms of the transaction.