Livingstone has advised 2M2 Group on its sale to Storskogen Group

  • dec. 2021
  • Consumer
  • M&A: Sell-Side
  • Sweden

Livingstone advised 2M2 Group on its sale to Storskogen. 2M2 Group successfully built a leading company with an extensive offering in the House & Garden segment and will continue its growth with a new owner.

Livingstone acted as the exclusive M&A advisor and conducted a structured auction process with several strategic and financial companies, with the team’s sector expertise contributing to a successful process.

2M2 Group is headquartered in Båstad, Sweden. The company offers products in, among other things, gardening and cultivation and interior design through its brands Estwood and 2M2 Trend. The company has two additional brands, 2M2 Fence and Fligo Floor, which has a product range in glass railings and floor tiles with a patented click system. In recent years, the company has successfully expanded into new markets outside the Nordic region. By 2021 the company will have revenues of approximately SEK 220m with good profitability.

Livingstone has been supportive throughout the process and has acted very professionally. I had great confidence in Livingstone from the start and was always sure that they understood what was important for me in the transaction,” stated Carsten Johansen, owner of 2M2 Group.

Storskogen acquires and develops well-run and profitable small and mid-sized companies within industrial and logistics sectors within the Nordic region, DACH, and the UK. In 2021 Storskogen consisted of 94 business units with approximately 7,000 employees and annual revenue of SEK 19 billion.

In Storskogen we have found the partner we need to continue to grow our product range both in the Nordic region and across Europe, where our Nordic design with a focus on sustainability has been very well received,” says Carsten Johansen, CEO of 2M2, who will remain in his role after the acquisition.

Livingstone’s consumer team has completed another transaction, following deals such as the sale of Hafa Bathroom Group to BHG Group and Loviseberg Presseri to SEB Private Equity.

Livingstone was the exclusive financial advisor, and Forssander Sonander was the legal advisor to the owner during the sales process.

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Key Transaction Team

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