Livingstone has advised Loviseberg Presseri on its sale to SEB Private Equity

Loviseberg Presseri welcomes new majority owner to accelerate growth
  • Mar 2021
  • Consumer
  • M&A: Sell-Side
  • Sweden

Livingstone has advised Loviseberg Presseri, a fast-growing juice beverage company, on its majority sale to SEB Private Equity. Loviseberg Presseri offers a high-end product portfolio of freshly squeezed juice in unique flavors under its brand RÅSAFT. Livingstone acted as exclusive M&A advisor to Loviseberg Presseri.

Livingstone conducted a competitive international sales process, including both multinational food & beverage companies and private equity firms. The founder, Karl Hansson, will remain as CEO and minority owner of Loviseberg Presseri.

Founded in 2012, Loviseberg Presseri sought to revolutionize the juice industry by providing a natural clean-label product produced passionately by people with an entrepreneurial spirit. Products are sold in grocery and specialty retail chains across Sweden, with a customer portfolio of over 1,000 stores. Additionally, the Company has a growing portfolio of hotel, restaurant, and cafe (HoReCa) industries.

“Loviseberg Presseri has successfully established a disruptive juice brand with a superior product portfolio and loyal customer base. The combination of the Company’s innovative and agile organization and SEB Private Equity’s experience of accelerating growth will make Loviseberg Presseri a strong challenger also beyond Sweden,” stated Henrik Widlund, Partner at Livingstone. 

Founded in 1998, SEB Private Equity has since become a leading Nordic-based global private equity investor and manages around USD 4bn in capital on behalf of clients. The Stockholm-based team makes investments across both the Nordics and globally. SEB Private Equity invests capital from leading third-party institutions, including endowments and pension funds.

Hansen Law and Deloitte assisted the sellers in connection with the transaction.

Share this page

Key Transaction Team

Stay up to date with our Newsletter