Queka Real Partners becomes shareholder of Factory Colchón

Queka Real Partners has become a shareholder of the Valencian company Factory Colchón, a specialist in the retail of mattresses and rest products. Livingstone Partners has acted as the exclusive financial advisor to the transaction.

Founded in 2004, Factory Colchón is a leading Spanish company in the design and distribution of rest products. The Company sells through its stores and through its own e-commerce channels. Factory markets its own brands, including Viscolchón®, Viscoair®, Viscolchón Salud®, Viscosoja®, GelMax® and Cool Fresh®.

Under the philosophy of making the most innovative rest products accessible to all, Factory Colchón currently operates in two Spanish regions, Madrid, and the Valencian Community, with almost 50 stores and a growing online presence. With the aim of becoming a benchmark at the national level and starting international activity, it has incorporated the investment group Queka Real Partners into its shareholders.

Queka is a Spanish private equity firm that combines more than 50 years of experience investing in venture capital, partnering with entrepreneurs and management teams to implement a solid development and sustainable growth strategy. Its objective is to collaborate in the expansion and growth of Factory Colchón, contributing its experience and know-how.

With the incorporation of Queka, Factory Colchón plans to grow in regions where it currently does not have a presence, and to do so it will launch an expansion plan with which it will become a national leader in its sector, as well as start its international presence.

Alex Pons, General Manager and Partner of Factory Colchón has stated “The immediate future with Queka is an exciting challenge that the Factory management team is looking forward to taking on. As CEO of the company, it has been very satisfying to help close this operation successfully. Working with Livingstone and having their advice has been key during all phases of the process.”

Enrique Martinavarro, Managing Partner, and member of the investment committee of Queka Real Partners have pointed out: “Factory is an exciting project, its managers are first-class, and Livingstone has been the ideal adviser that this operation needed. At Queka we are very excited about this new investment and looking forward to starting work so that the development of the project becomes a reality soon”.

Ximo Villarroya, Partner at Livingstone Partners, said: “It has been a challenge to find the right partners for Factory Mattress. We had to find a partner with experience in retail, capable of understanding the market drivers and with the necessary potential that the implementation of the Factory Business Plan will require. In Queka, everything that we have been looking for our client from the first day comes together”.

In the transaction, Factory Colchón has acted as financial advisors and Livingstone Partners and EY as tax and commercial advisors.

Queka Real Partners, for its part, has had the legal and commercial advice of Ortego y Cameno Abogados and PwC as financial advisors.