Livingstone packs a Hawaiian punch

The Consumer team at Livingstone has successfully assisted Waialua Soda Works, the North Oahu-based developer of craft soft drinks, in a development capital fund-raise. Hawaii-headquartered investor Tradewind Capital Group, Inc. is injecting capital and expertise to help Waialua founders Karen and Jason Campbell build their brand within the specialty and mainstream grocery channels.

Drawing from a range of authentic Hawaiian ingredients and recipes, Waialua develops and markets a line of premium soft drinks, all of which have garnered praise from top chefs and, increasingly, supermarket chains for their unique flavours. The offering includes lilikoi (passion fruit), mango, pineapple, root beer, vanilla cream, and KonaRed™, an antioxidant-rich, Hawaiian super fruit.

Partner at Livingstone Patrick Groarke commented: “We are delighted to have worked with Waialua, an innovative company with unique Island authenticity and strong growth prospects. Tradewind represents an ideal partner to help Karen and Jason take the business to the next level.”

Livingstone’s Consumer team has been very active in the speciality drinks arena in recent years, having concluded deals for Maximuscle, Calypso Soft Drinks and Crusha, amongst others.

Groarke added: “This is a great example of how well-differentiated, niche food and beverage brands are continuing to attract keen investor interest across the globe. Waialua also reinforces the extent of Livingstone’s reach as a respected Consumer sector specialist working across a global canvas.”