Inferno sets Draftfcb Alight
Livingstone’s Media & Technology team has advised the shareholders of London-based international advertising agency Inferno on the sale of the business to Draftfcb Worldwide, part of Interpublic Group.
Founded in 2000, Inferno is a highly-respected ‘religiously media agnostic’ agency creating communications in every medium, from TV to retail stores, across the globe. Based in Covent Garden, and with a team of 120 people, Inferno’s client base includes BSkyB, Fairtrade, Grant’s Whisky, Jupiter Asset Management, Nokia, NSPCC and Skype. The agency recently landed a coveted spot on the UK government’s prestigious roster of only 10 Tier 1 agencies. Inferno works across a very broads range of creative disciplines; in addition to advertising, it develops online activations for Linkedin and Facebook apps for Unilever.
The acquisition will create an agency with enhanced capabilities globally and locally, offering its client base enhanced service capabilities.