Direct marketing specialist Shane Redding has joined
Livingstone’s panel of industry advisers. This news comes
quick on the heels of Livingstone’s latest deal in the
Marketing Services sector and signals the team’s commitment
to the industry, having completed five deals in the last 10
Shane has over 24 years experience in the sector, previously
working for Mardev, a division of Reed Elsevier plc. Her other
board roles have included LBM, Draftworldwide, Symphony Direct
Communications, Ibis Information Services, the DMA and FEDMA.
Currently, Shane provides strategic direct marketing advice through
her company Think Direct. She was recently awarded an honorary
fellowship of the Institute of Direct Marketing (IDM) and is the
current chair of the IDM’s b2b council. Livingstone has
developed a strong track record in the Marketing Services sector.
In 2006, the firm sold ICM, the leading UK independent market
research business to Creston plc for just under £40m. Already
in 2007, the team has announced the sale of MoonRiver, parent
company of ION Group, to Arvato Services, part of Bertelsmann
Group. MoonRiver provides custom campaign management services to
leading blue-chip clients, including Landrover and Nissan.
Shane’s new role at Livingstone will involve the application
of her strong operational experience and industry contacts to the
team’s deal execution skills as Livingstone consolidates its
knowledge of the Marketing Services sector.
Shane joins a number of respected peers from the Marketing Services
industry on Livingstone’s advisory panel, including Colin
Lloyd, a former Chief Executive of the Direct Marketing
Association, and Simon Roncoroni, a ‘founding father’
of the UK’s call centre industry.
Tel: 020 7484 4715