Livingstone advises Blueair in cross-border sale to Unilever

  • Aug 2016
  • Consumer
  • Sell-Side
  • Sweden
  • UK
  • Pan-European
  • Private Company Sale

Livingstone’s Consumer team has advised Blueair, a world leader in air purification products, services and integrated solutions, on its sale to Unilever. The company’s patented technology, award-winning designs and connected solutions have made Blueair an acclaimed brand around the world with a leading market position among consumers.

Blueair, headquartered in Stockholm, is one of Sweden’s fastest-growing companies and has increased sales more than six-fold since 2012, reaching USD 107 million in 2015. With premium-segment products for air purification, the company sells in over 60 countries worldwide, and has a leading market position in countries including China, the USA, India, Japan and South Korea.

With the acquisition of Blueair, Unilever is making its first investment in air purification as part of the group’s overall focus on sustainability, the Unilever Sustainable Living Plan.

Bengt Rittri, CEO at Blueair, said: “I was particularly impressed by Livingstone’s ability to work in an international context and manage a global sales process. Thanks to wise advice on important strategic issues, personal commitment and attention to detail, the team has gained the trust of myself and Blueair’s senior management.”

Sam Li, Partner with responsibility for Blueair’s operations in China, added: “The Livingstone team has demonstrated great understanding of the Chinese market and our business. I am grateful for their commitment and ability to co-ordinate and accommodate requests from multiple parties in different countries. They have won my trust through their experience, knowledge and, not least, hard work.”

Anders Jacobson, Partner at Livingstone, commented: “Blueair is an international and highly innovative company in two very important and fast-growing segments, sustainability and health. It has been inspiring to have been involved with working with its structure, processes, development and strategy for almost two years. The company’s rapid international growth has attracted international investors and strategic stakeholders with a variety of different rationales.”

Thomas Karlsson, Partner at Livingstone, concluded: “After considerable interest from global investors, leading consumer brands, and both financial and strategic parties in China, Blueair said yes to Unilever. With Unilever’s understanding of Blueair’s global potential, and the companies’ shared vision, there is every prospect of continuing Blueair’s stunning development.”

The terms of the transaction will not be disclosed. The transaction is subject to regulatory and other customary approvals.


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  • “I was particularly impressed by Livingstone’s ability to work in an international context and manage a global sales process. Thanks to wise advice on important strategic issues, personal commitment and attention to detail, the team has gained the trust of myself and Blueair’s senior management.”
    Bengt Rittri, CEO, Blueair

Transaction Team