Rob Durkin, CEO of FusePump, was recently interviewed by PerformanceIN, the online news hub for performance advertising. In the article, he discusses the development of the business, what led him to consider an exit, the importance of good advisers, and the opportunities being part of WPP’s Wunderman network has opened up for FusePump:
How long had the deal been in the pipeline for and how did it come about?
RD: We have had frequent approaches during our lifetime about investment and acquisition from companies (including Wunderman), but we didn’t decide until the middle of last year that it was the right time to start looking seriously. Our corporate advisors (Livingstone) helped us identify potential buyers and ran the process, which really helped us achieve the outcome we wanted.
Were you in talks with any other companies about a takeover?
RD: Yes, we spoke to several possible buyers but in the end it was the strategic fit with Wunderman that really appealed. It’s wise to create a competitive process when selling a business, but we always knew that WPP was where we wanted to end up.