Why Lyceum Capital turned to Livingstone and its knowledge of the business information market, to support it in the acquisition of Briefing Media.
Business information providers are among the media assets most sought-after by private equity firms, so it was no surprise that the sale process for Briefing Media, a specialist agricultural information provider, attracted strong interest from financial investors. It was also a natural transaction for Livingstone, which has developed a leading position in advising both buyers and sellers of business information providers. In this case, the team, led by Richard Fetterman, Partner at Livingstone London, advised the successful buyer, Lyceum Capital.
“You want to have external advice to bring deep knowledge of the market,” explains Lyceum Partner Dan Adler.
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