media:tech
Livingstone has significant amount of experience across the Media & Marketing Services sector, with members of the team having completed over 30 transactions across the following areas:
- Publishing
- Exhibitions & Conferences
- Broadcasting Media
- Intellectual Property
- Advertising
- Market Research
- Direct, Data and Digital Marketing
- Field and Experiential Marketing
- CRM and Contact Centres
- PR
- Medical Education
- Events Management
Members of Livingstone’s Media & Marketing Services team have exceptional credentials within the sector, having sold numerous entrepreneurial Media & Marketing Services businesses, including ICM Research, ION Group, Dataforce and Pell & Bales. In addition, the team has advised a wide range of large players within the sector including Guardian Media Group, Trinity Mirror, Havas, GCap Media, Reuters, the BBC and ITV.
The Media & Marketing Services sector is currently undergoing a period of fundamental change which has largely been driven by the coming of age of the Internet and has meant that traditional advertising models are under increasing pressure. This backdrop, which has encouraged corporates to seek to alter their business mixes, together with the amount of private equity finance currently available, continues to drive significant M&A activity.