Trading Floor is Core to Callcredit Information Group
January 2011
Livingstone Partners’ media:tech sector team has advised the shareholders of The Trading Floor on the sale of the company to Callcredit Information Group ('Callcredit'), the UK-based company which offers intelligent solutions across the customer lifecycle, and which is backed by private equity investor, Vitruvian Partners.
Established in 2005, The Trading Floor has developed the largest multi-channel transactional database in the UK, providing a range of data solutions to clients across a range of sectors. The Sowerby Bridge-based company has grown rapidly since its inception and has received several prestigious industry awards for helping clients improve their marketing effectiveness.
The company’s rich and dynamically-updated data will complement and strengthen Callcredit’s ‘Core’ prospect database, delivering access to the names and addresses of 42 million UK consumers selectable by a unique combination of demographic, behavioural and transactional variables.
Chris McDonald, Managing Director, The Trading Floor said: “The Livingstone team clearly knew the industry and the relevant players, and were tireless in driving the deal forward. The strategic fit with Callcredit is excellent and we are thrilled about combining the wealth of available data to develop an exciting suite of propositions to help our clients drive even stronger returns for their marketing investment. We couldn’t have done it without Livingstone.”
Daniel Domberger, Director, Livingstone Partners added: “This is another great example of the consolidation trend in the sector, and the way that differentiated businesses doing something genuinely market-leading can expect high levels of acquirer interest and very strong valuations.”
For further information contact:
Daniel Domberger
T: +44 20 7484 4731
E: domberger@livingstonepartners.co.uk
Tim Lyle
T: +44 20 7484 4710
E: lyle@livingstonepartners.co.uk
